Branding, Websites, and Design
people root for
I help purposeful brands, LGBTQIA+, nonprofits, startups, and entrepreneurs build bold visual identities, launch stunning websites, and create design that truly reflects who they are.
WHAT I DO
Services built for bold brands.
01 — 🎨
Visual Brand Identity
Look unmistakably like you.
Your brand is more than a logo — it's the full feeling someone gets when they encounter your work. Together, we will build cohesive, memorable brand systems that capture your mission, speak to your people, and hold up across every touchpoint.
Logo Design System
Color Palette & Typography
Brand Pattern & Textures
Social Media Kit
Brand Guidelines
02 — 💻
Website Design & Launch
Your 24/7 brand ambassador.
I design and launch websites that don't just look stunning — they work hard for your mission. Every pixel is intentional, every page guides your visitor toward action. Built to reflect your brand and engineered to convert, from Squarespace to Kajabi, I’ve got you covered.
Custom Website Design
Launch-Ready Delivery
Mobile-Responsive Build
Brand-Aligned Copywriting
SEO Foundations
03 — ✏️
General Graphic Design
Design that shows up everywhere.
From social content to print collateral, pitch decks to event materials — I create visuals that keep your brand consistent and captivating no matter where your audience finds you. Bold, purposeful, and always on-brand.
Social Media Graphics
Presentation Design
One-off Design Projects
Marketing Collateral
Event & Print Materials
16+
Years of Experience
Helping purposeful & LGBTQ+ brands thrive.
Hi, I'm Joshua — a solo creative director with 16+ years of experience building brands that mean something. GAF Design Co. is the evolution of that journey: a studio rooted in queerness, creativity, and the fierce belief that bold design changes everything.
I specialize in working with non-profits, startups, and entrepreneurs who refuse to fade into the background — the disrupters, the dreamers, and the doers who want to make a dent. Bonus points if you're changing the world while you're at it.
🏳️🌈 LGBTQ+ Owned
I am who I design for —unapologetically.
🎯 Results-Focused
Beautiful work that also moves the needle.
🔥 Purpose-Driven
I work with brands that want to change something.
💬 Collaborative
Your vision + my expertise = something extraordinary.
ABOUT JLD
Joshua Lipka
Founder & Creative Director
HOW IT WORKS
My process is simple.
🔍 STEP 01
Discover
We kick things off with a free discovery call. We dig into your goals, your audience, your competitors, and what makes you undeniably you. This shapes everything that follows.
✏️ STEP 02
Design
With a crystal-clear vision in hand, I craft a custom design direction built around your brand values and business objectives. I bring the bold ideas. You bring the vision.
🔄 STEP 03
Refine
I present my concepts and listen carefully. Your feedback drives us to refine until every element feels right — not almost right. We iterate until it's exactly you.
🚀 STEP 04
Deliver
Final files, handoff, and launch. You'll receive everything you need to go live and grow — fully packaged, fully organized, and ready for whatever comes next.
KIND WORDS
Don't just take my word
for it.
⭐⭐⭐⭐⭐
"Josh has wholly changed our organization in the best way possible! His project management skills, expertise in branding, creativity in design, and eye for eLearning Development amazed us so much that we kept him on the team!"
Kim Karr
Digital4Good
⭐⭐⭐⭐⭐
"Look no further if you need exceptional talent to help create your Brand Identity. A master at his craft. He is thorough in his understanding of your business, communicates, and completes projects on time. Recommended to all of my entrepreneurial clients!"
Hillary Kuenn
HiConsulting
Ready to build something
worth rooting for?
Let's talk. The first call is free, and it might just change everything.