Transforming Brands

Creating visual brand identities and web designs for emerging startups, nonprofits, and entrepreneurs.

BRANDING. WEBSITES. STRATEGY. E-LEARNING DEVELOPMENT.

A little about me…

I am a virtual brand development studio specializing in creating brands that align your business vision with your customer needs while creating a modern, edgy design that helps your brand stand out among your rivals.

  • Award-winning Brand Identity + Package Designer

  • 16+ years of experience

  • Various clients all with similar heart

  • Fueled with a fierce passion for Brand + Web Design

  • Owned + operated LGBTQ+ Business

Proud Member of Queer Design Club - Joshua Lipka Design
#ICANHELP Logo
Netrush Logo
HiConsulting Logo
Digital4Good Logo
Kathryn Ann Intuitive Logo

I create brands.

Looking to take your brand to the next level? Look no further! As a Brand Identity, Online Course, and Website Design expert, I specialize in creating unique and compelling digital experiences for businesses of all sizes.

Bonus points if you're a disrupter of the norm.

Brand Identity icon

Brand Identity

Capture your business’s essence and create a cohesive look and feel for your brand across all platforms, ensuring it is consistent, memorable, and stands out in a crowded marketplace.

Website Design icon

Website Design

Specializing in Carrd, Squarespace, and Kajabi creating custom websites that look great and function seamlessly, reflecting your brand, and engaging your audience for a badass online presence.

eLearning Development icon

eLearning Development

As a Kajabi Expert, I create engaging and interactive online courses customized to your business’s needs. I’ll help deliver your content in a way that inspires your audience.

I love disrupters.

If you are a nonprofit, an entrepreneur, or a small business that refuses to fade into the background and will make a statement in this world, then I want to work with you. I want to help you find your ideal customer and break the barriers of normalcy.

  • Visionary: Strong values and clear communication

  • Resilient: Strength in the face of adversity

  • Innovative: Collaboration across the organization

  • Purpose-driven: Purpose drives every action

  • Performance focused: Results in the short and long-term

My Process

Discover

In this step, we work together to uncover your unique brand identity, business goals, and target audience.

Design

I’ll create a custom design plan based on the insights gathered that align with your brand values and objectives.

Refine

After presenting the initial designs, I’ll refine and perfect the concept until they meet your expectations.

Deliver

Once approved, I’ll deliver the final product, whether it’s a brand identity, online course, or website, in all the assets you will need.

Need Proof?

Digital4Good x #ICANHELP Logomark

JLD has wholly changed our organization in the best way possible! Their project management skills, expertise in branding, creativity in design, and eye for eLearning Development amazed us so much that we kept them on the team!

Kim Karr
Digital4Good + #ICANHELP

HiConsulting Logomark

Look no further if you need exceptional talent to help create your Brand Identity. A master at their craft. They are thorough in their understanding of your business, communicate, and complete projects on time. Recommended to all of my entrepreneurial clients!

Hillary Kuenn
HiConsulting

Top Rated Nonprofit Hero

👋

Still want to know more?

Not sure if I’m right for your business needs? Keep browsing or click below to have a chat!

Squarespace Circle Member
Proud Member of Queer Design Club
Official Kajabi eLearning Development Expert

Services

Some more details of what I offer

Brand Identity Suite

Timeline: 4-6 Weeks

Your logo is the foundation. Brand assets build the house above it. From personalized social media profile pictures to unique typography for all your professional branding, my complete overhaul of your visual assets will create a streamlined user experience that unites all your touchpoints for a seamless process from start to finish.

What's Included?

  • In-depth brand questionnaire

  • Client inspiration homework

  • 30-minute kick-off call

  • Primary Logo

  • Secondary Logo

  • Submark Logo

  • Logomark

  • Color Palette Development

  • Typography Styles/Font System

  • Signature Patterns or Textures

  • Social Media Profile Images

  • Brand Guideline

  • Print & web files

Logo Design

Timeline: 2-3 Weeks

Here’s the thing: your logo is your business’s first impression. Is it a good impression, or does it leave people wanting more?A good logo connects with customers and oozes professionalism. Get it right, and watch the orders roll in. You’ll use this on your website, paperwork, social channels, and more, so it has to work.

What's Included?

  • In-depth brand questionnaire

  • Client inspiration homework

  • 30-minute kick-off call

  • Primary Logo

  • Secondary Logo

  • Submark Logo

  • Brandmark

  • Color Palette Development

  • Logo Guideline

  • Print & Web files

Limited Availability

I prioritize delivering an exceptional brand design experience and my undivided attention to each one of my clients during our time together. Because of this immersive approach, I only take on a few new branding clients at a time and a few other projects each month.

Reach out now to check my availbility!

Simple Website

Timeline: 1 Week

An all-new website in 7 days. Simple, clean, and refreshing. One-on-one discussions give me the information I need to build a stunning website, and you’ll receive a streamlined site in a timeline that works for you.CHOOSE THIS IF:You feel entirely comfortable with your business operations and current brand identity and need that extra oomph to show it off. You’ll need to provide your logo assets, mission statement, images, biography, service descriptions, FAQ, and a few more essential details about you and how you operate.

What's Included?

  • Guided brand exploration

  • Web design prep checklist

  • Website planning questionnaire

  • One-on-one planning session

  • Installation and customization of a template

  • Layout and styling for up to 5 pages

  • Additional sourced photos, if needed

  • Mobile testing and implementation

  • Domain connection and/or setup

  • Pre-launch site testing and troubleshooting

Fully Branded Website

Timeline: 6-8 Weeks

Instead of jumping into the daunting idea of your web presence, we’ll tackle everything one step at a time. With a checklist broken down into manageable phases, we’ll create something that represents who you are and how you work. Before you know it, you’ll have an all-new website without ever feeling overwhelmed or alone.CHOOSE THIS IF:You want a custom design that showcases your services. I’ll guide you step-by-step as we discover how to communicate with your target audience. From brainstorming to execution, I’ll be there to identify your strengths and bake them into your website design. We’ll create a user-friendly site that is easy to navigate and an immersive experience for anyone who visits.

What's Included?

  • Guided discovery

  • Web design prep checklist

  • Website planning questionnaire

  • 60-minute planning & strategy session

  • Sitemap & design strategy for each page

  • Site setup & build

  • One year web hosting + domain

  • 'Coming Soon' page during production

  • Layout & styling of up to 8 pages

  • Basic search engine optimization (SEO)

  • Mobile testing and implementation

  • Domain connection and/or setup

  • Email address setup on your new domain, if needed

  • Pre-launch site testing and troubleshooting

  • One month of tech support

E-commerce Site

Timeline: 8-10 Weeks

What’s stopping you from selling online? I’ll help you integrate E-Commerce capabilities into your website and make it look damn good in the process. Don’t lose customers through a confusing maze of links; convert with a single click. Reap the benefits of a site that sells for you so you can focus on delivering your goods and services.CHOOSE THIS IF:You want to sell effortlessly on a platform that will adapt as your business grows. We’ll develop a digital storefront that delights your visitors and gives them superb customer service--all within a few clicks.

What's Included?

  • Guided discovery

  • Web design prep checklist

  • Website planning questionnaire

  • 60-minute planning & strategy session

  • Sitemap & design strategy for each page

  • Site setup & build

  • One year of web hosting & domain

  • 'Coming Soon' page during production

  • Layout & styling of up to 8 pages

  • Limited to 50 products (+more)

  • Basic search engine optimization (SEO)

  • Mobile testing and implementation

  • Domain connection and/or setup

  • Email address setup on your new domain

  • Pre-launch site testing and troubleshooting

  • One month of tech support

 
Additional Services

Design Consultation icon

Design Consulting

Meet 1-on-1 with me for a personalized design plan. Discuss the work you need, how to get it done, and how to be empowered.

Packaging Design icon

Packaging

Ensure your product packaging is consistent with your logo, website, and overall branding and delivers profits.

Apparel or Merch Design icon

Apparel

Design T-shirts, hats, hoodies, shorts, and other apparel for your business or pleasure. Perhaps a beach towel?

Copywriting icon

Copywriting

Struggle with what to say and how to say it on web pages or social posts? I’ve got plenty to say and I'm ready to say it for you.

Illustration icon

Illustration

Enjoy custom artwork that speaks to your style. Digital and hand drawings add a vivacious touch to anything you want. Be bold!

Social Strategy icon

Social Strategy

Make your social posts perform. Keep followers engaged and guide them toward that beautiful CTA.

Print Design icon

Print

Create stunning resources to give to your clients. I’ll help you create flyers, posters, brochures, and more.

Digital Asset Design icon

Digital Assets

Showcase your new assets on your website, email, social media posts, Wikipedia page, and anywhere you reach.

About Me

Just a little bit of info I think you should know

Joshua Lipka Headshot

Hi, I'm Josh!

I'm a Creative Director with 15+ years of experience and have worked with large brands such as Williams-Sonoma, Tim Hortons, Sur la Table and have also directed start-up companies, real estate ventures, non-profits, and other small businesses. I'm progressive in Branding, Marketing, and Web Design while being skilled in all of the tools required for development.My main focus is telling the brand's story and providing a seamless user experience with a main goal focus.

 
You should know that I...

  • Went from a self-learner → college → agency → own freelance design firm

  • Refuse to do anything halfway and always puts your goals first

  • Have a fierce passion for immaculate design

  • Obsess over helping others put their best foot forward

  • Have a serious addiction to Asian food

  • Adore my fur-baby “Mojo” as much as my human family, maybe even more

 
LIKES:

Asian food, dogs, road trips, design, and rosé all day.

 
DISLIKES:

Cilantro, raw tomatoes, people who are assholes, papyrus font.

This is Mojo!

AKA Josh’s right-hand man’s best friend. I keep him grounded, and whenever he has a creative blockage or needs some snuggles, I’m always ready, belly up and waiting.The only thing I love more than my human is my dog treats.

 
You should know that I...

  • Went from a breeder → a previous owner → Josh’s heart

  • Refuse to do anything before getting out of bed in the morning without snuggles

  • Am fueled by treats and belly rubs

  • Obsess over sunbathing

  • Delight in eating people food before my own

  • Adore my human as much as my breed

  • Will NEVER let you leave without saying goodbye first

 
LIKES:

Belly rubs, french fries, naps, and endless cuddles.

 
DISLIKES:

Squirrels, green veggies, mean humans, and big dogs.

Joshua Lipka's dog, Mojo Nixxon

 
My standards

Boldness

You’re bold. So am I. I’m also kind and treat everyone with kindness, honesty, and respect.


Passion

If you aren’t passionate about your work, I won’t be either. I put my heart and soul into everything I do.


Trust

How can we build the best brand identity or website together without trust in each other? Trust me. I’ll trust you.


Dedication

You chose to work with me, I choose to provide you with a quality end result. I won’t quit until you are happy.


Quality

I am to produce the best content or product possible, but I’m human, and mistakes can happen. It’s ok. I’ll fix it.


Education

I never stop learning and I share that knowledge with others in the shape of mentorship or consulting advice.

Let’s Work Together

You’ve made it this far, so don’t turn back now. You like me. I like you. This could be the beginning of a perfect match.  
 
Let's have our first date virtually!

Joshua Lipka Design Business Card Design